Sellers from different areas resort to this sales technique. For example, a customer shops online, looks at a product and an offer about other goods appears under or next to it: "You may also like". A person looks at them and, if something is suitable, adds it to the cart.
When a salesperson offers accessories in a hardware store that are necessary for the operation of the device, it is also cross-selling.
The store offers to buy accessories for a laptop
Now let us look at how it works in an online clothing store. When a customer chooses an item, the system offers similar clothes and ones that are bought most often with this piece.
A customer buys a laptop. A shop assistant offers a plug adapter that is not included or a case, protective glass and a power bank for the laptop. Sometimes additional items are sold at a discount in order to attract the attention of clients and make revenue — it is also an example of cross-selling.
In online hardware stores, the principle of cross-selling sales also works.
The store offers discounted items to sell out old collections quickly.
Cross-selling can also be applied to selling services. For example, an online school offers eight courses in one block. The school gives a 50 per cent discount on this block. Such an offer looks useful and profitable.